Online-Streaming

Despite its slow rise in the 1930s, television has developed rapidly. Back in the sixties radio was replaced by TV and became a mass medium. Nowadays almost every household owns a television. Due to the…

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360° Video

Trend origin 360° videos are recordings where a view in every direction is recorded at the same time. So it is a video recording, which allows the viewer to see all 360 degrees of the…


Augmented Reality vs. Virtual Reality

In the last year a mixture of reality and virtual objects became more popular. Especially the entertainment and simulator industry focuses on new technologies to experience more than the daily live. A new trend was…


Smart Home

Technology has become a prominent part of one’s everyday lifestyle; very few people will be seen without a smart device. The capabilities of these smart devices are enormous and with technology rapidly growing, it is…


Lip Sync

LIP SYNC the new social media hype   The topic, we are talking about in this article is „Lip Sync.“ We want to explain what lip sync is, where it came from, how it is…


Snapchat Journalism

What is snapchat? Snapchat is a social media network that works for smartphone and tablet. Users can communicate with photographs, video and text (but it’s rather known for sending video and photographs). Other than facebook and…


Personalization in Media Use – The Age of You

–AND OF EVERYONE ELSE The trend of personalization has been around ever since the first religious text was written. That meant personalization for a people and a region. Then came personalization for a city. Then…


Personalization: Chatbots

Chatbots (or chatting bots) are computer programs that simulate human conversations, or chat, through artificial intelligence. Chatbot is a composition of the words “to chat”, describing a human conversation or messaging, and (ro)bot. A robot…


Personalization in Social Media

To understand the wording Social Media we have to take a closer look on what is meant to it. Social media ist the collective of online communication channels dedicated to community-based input, interaction, content –sharing…


Personalization: Spatial Journalism

Place-Based Knowledge in the Digital Age Smartphones are becoming an important part of our daily life. Digital technologies allow news organizations to bring the news closer to the consumer than ever before – in the…